The result, and what it means for the clinic.
The clinic’s workbook recorded more new patients in every month than the same month last year. That is encouraging. Before tying the growth to advertising, we need to confirm the workbook’s counting method and restore lead and booking tracking.
384 recorded new patients
Up from 175 in April–September 2025. April led with 84; September recorded 49.
415 Google search clicks
Search results showed the website 17,552 times. The homepage received 270 clicks.
Connect enquiry to care
Lead, call and booking records are missing for this window, so advertising actions cannot yet be linked to patients.
See the new-patient experience
The page shows how the clinic welcomes first-time patients. It is included as a visual reference; this report does not have measured page visits or bookings for it.
View the live new-patients page ↗Every month was above last year.
The workbook total rose from 175 to 384. April was strongest at 84. September was the lowest month of this window at 49, yet still above September 2025’s 21.
New patients · April–September
209 more than the same six months in 2025.
Source: clinic workbook. The workbook does not identify the underlying booking or patient system; please confirm the counting method.
| Month | 2026 | 2025 | Change |
|---|---|---|---|
| April | 84 | 24 | +250% |
| May | 58 | 38 | +53% |
| June | 67 | 26 | +158% |
| July | 71 | 43 | +65% |
| August | 55 | 23 | +139% |
| September | 49 | 21 | +133% |
| Total | 384 | 175 | +119% |
Search activity brought 1,936 clicks.
Spend reached $16,580.06 across the six months. Google recorded 129 primary conversions, with the highest monthly count in September. These are ad actions, not confirmed new patients.
April–September · AUD
People clicked the Google ads
Approx. $128.53 per recorded primary conversion
May and June recorded 1 and 0 primary conversions. The jump from July needs a conversion-setting review before it is treated as a change in patient demand.
Spend increased each month from May to September, reaching $3,688.17.
| Month | Spend · AUD | Clicks | Primary conversions |
|---|---|---|---|
| April | $2,144.62 | 352 | 26.00 |
| May | $1,713.03 | 310 | 1.00 |
| June | $2,295.64 | 350 | 0.00 |
| July | $3,090.48 | 335 | 34.00 |
| August | $3,648.11 | 299 | 27.67 |
| September | $3,688.17 | 290 | 40.33 |
| Total | $16,580.06 | 1,936 | 129.00 |
The “Emergency dentist Geraldton” campaign spent $1,331.38 from 1–19 April and is now paused. “Search | Chapman Road Dental Clinic” began 20 April and is live. Google’s 562 “all conversions” include additional actions; we use primary conversions here. The pause date and call outcome breakdown are not available.
Traffic held steady across the two reported months.
August and September are the only months with usable monthly Meta data. Together they brought 3,881 link clicks and 3,328 landing page views. These are traffic signals, not bookings.
September frequency was 4.34. We recommend testing fresh creative and watching whether repeat exposure eases.
Landing page views
1,696 in August and 1,632 in September.
The Traffic Campaign | CBO began 11 June at a $25 daily budget. June and July monthly results were not supplied.
| Measure | August | September |
|---|---|---|
| Spend · AUD | $719.18 | $763.52 |
| Impressions | 123,998 | 116,850 |
| Reach | 26,759 | 26,923 |
| Clicks | 2,968 | 2,869 |
| Link clicks | 1,964 | 1,917 |
| Landing page views | 1,696 | 1,632 |
| Frequency | Not reported | 4.34 |
Search is sending visitors to the clinic.
Google Search Console recorded 415 website clicks from 17,552 appearances in search results. The homepage led by a wide margin. The next opportunity is helping visitors reach a relevant service or booking page.
Mobile accounts for 221 of 415 search clicks (53%).
Top eight pages shown; Search Console’s export is a partial list.
For the non-brand terms shown, average positions were 11.0, 11.3 and 24.6 respectively. Top six terms only.
What we should do next.
The priority is a reliable view from first enquiry to attended appointment. That will make future reports more useful to the clinic and guide where to spend.
- Confirm the patient count source with the clinic.Identify the system and definition behind the 384 recorded new patients.
- Restore lead and call tracking.Reconnect the lead system and date the call export so enquiries can be followed up and attributed.
- Connect Google Analytics.Bring in website visits and channel mix, which were unavailable for this period.
- Review Google’s primary conversion setup.Explain the May–June gap and agree which action is meaningful for reporting.
- Refresh Meta creative.Test new imagery or messages after September frequency reached 4.34.
- Check local visibility.Restore Google Business Profile and local search reporting when data access is available.
Lead and booking outcomes, dated call records, GA4 traffic, Google Business Profile results, local search grids, and Meta monthly insights for June–July were not available in the supplied sources. No values were estimated.